Kelly Advisory Co.

Ashley Kelly

Fractional Head of People & Talent | Strategic Talent Advisor

As a fractional Head of People, I partner with clients to build and scale their HR functions without the burden and investment of hiring a full time Head of People.

Drawing on my experience leading HR teams at larger organizations, I translate proven best practices into practical, impactful strategies customized to meet each client’s needs. With over six years of experience supporting Series A-C startups, I understand the unique challenges that come with scaling a team and know how to deliver results efficiently. 

Creating a high-performing team requires more than chance. Your startup deserves a People strategy that reflects its distinct culture and values—not a one-size-fits-all solution. Like you, I’m a builder at heart. Whether you’re establishing your People function from the ground up or reimagining an existing structure, I can help elevate your employee experience.

Schedule a consultation to explore how I can support your team’s growth. If I’m not the right fit, I’ll gladly help you find someone who is.

Let's work together...

Fractional Leadership

As a fractional Head of People, I establish and lead the People function on a part-time, interim basis, providing strategic and operational expertise.

In these fractional engagements, I serve as both a strategist and an operator. My approach centers on two primary objectives: managing the day-to-day People-related matters that arise and simultaneously developing the foundational People strategies and processes critical to long-term success. 

I engage directly with employees to address concerns and foster open communication. Additionally, I provide direct management and guidance to junior members of the People team.

Investment: Monthly Retainer

Advisory Services

I work with a select group of Series A to C startups as a People Advisor, supporting their growth and development.

In this capacity, I guide clients on establishing a solid foundation for their People function, recommend suitable HR technology platforms, facilitate connections to top-tier talent within my network, and advise on how to avoid common yet costly HR pitfalls.

Unlike fractional leadership, where my role is more hands-on as a builder and operator, Advisory Services focus on helping Founders think strategically about structuring and scaling their People function.

Investment: Monthly Retainer

Project-Based Consulting

Project-based consulting is an ideal solution when clients require focused support to achieve a specific, defined deliverable.

While each project is unique, past engagements have included designing performance management frameworks, crafting compensation philosophies, and developing leadership development programs, among others.

After a thorough assessment of your current People processes and future needs, I will work closely with you to define project requirements, establish clear deliverables, and align on an expected timeline.                                          

Investment: $200/hour billed monthly

Examples of Past & Current Projects: