Ashley Kelly

Fractional Head of People | Strategic Talent Advisor

As a Fractional Head of People, I help Founders & CEOs scale their people functions in lockstep with business growth, designing talent strategies that accelerate execution of top priorities.

I bring deep experience operating at scale and firsthand insight into startup environments, ensuring talent strategies that are both high-impact and tailored to evolving business needs.  I translate proven best practices into practical solutions, ensuring teams scale efficiently and effectively to meet business demands.

Building a high-impact team takes intention. I create people strategies rooted in your culture and values, ensuring they drive performance, engagement, and long-term success. Whether reimagining an existing structure or building from the ground up, I develop solutions that support growth while strengthening the foundation of a thriving, high-performing organization.

Schedule a consultation to explore how I can support your company’s growth: https://connectwithak.youcanbook.me



I can support your growth through...

Fractional Leadership

As a Fractional Head of People, I establish and lead the People function on a part-time, interim basis, providing strategic and operational expertise.

In fractional engagements, I serve as both a strategist and an operator. My approach centers on two primary objectives: managing the day-to-day people-related matters that arise and simultaneously developing the foundational People strategies and processes critical to long-term success. 

I engage directly with employees to address concerns and foster open communication. Additionally, I provide coaching and guidance to members of the People team.

Advisory Services

I work with a select group of Series A to C startups as a People Advisor, supporting their growth and development.

In this capacity, I guide clients on establishing a solid foundation for their People function, recommend suitable technology platforms, facilitate connections to top-tier talent within my network, and advise on how to avoid common yet costly pitfalls.

Unlike fractional leadership, where my role is more hands-on as a builder and operator, Advisory Services focus on helping Founders think strategically about structuring and scaling their People function.

Project-Based Consulting

Project-Based Consulting is an ideal solution when clients require focused support to achieve a specific, defined deliverable.

While each project is unique, past engagements have included designing performance management frameworks, crafting compensation philosophies, and developing leadership development programs, among others.

After a thorough assessment of your current People processes and future needs, I will work closely with you to define project requirements, establish clear deliverables, and align on an expected timeline.                                          





Examples of Past & Current Projects: